Being able to switch your cooling/fan profiles with customized shortcut keys seems like a great idea.
kinda like how you can tab over different windows, you would tab over different presets you wanted to have.
Ex: you just want to watch a movie you dont need a "performance" orientaed cooling/fan profile, so you just switch
you want to play a game you can just switch over to a more cooling focused preset.
all without having to open the cam software