This could actually be more propelling for NZXT as a brand when it comes to the consumers. Many of them do not know that they would be stuck, mindlessly, without anyway of sharing profiles of their lighting or system clocked settings. In my experience, Razer started doing this many years ago. It allowed more people in the Razer community to purchase more of their products containing RGB. In NZXT's case, more of their consumers would be more likely to recommend and get involved with creating/sharing profiles as it the "Gamer-way" that we all know and can relate to.